The Role of Interpersonal Communication and Personal Marketing in Biblioteconomics

Abstract

Given the high demands that the labor market demands in all social spheres, adequate training is no longer a differential but a requirement. In librarianship this is not different, on the contrary, the librarian inserted among many functions, besides having to be able in the performance of its activities, needs to seek other ways to remain attractive in the labor market and to highlight their skil ls and abilities. In this sense, in this work we discuss about notions of interpersonal communication and personal marketing and how these tool s help the professionals in surpassing in their area of dominion and thus to be successful in their careers. Th rough a descriptive bibliographical research, a basis was found in the current literature to highlight the importance of these tools for the librarian in the current context of the labor market, given the competition rate present in this field of activity, not unlike so many others. Therefore, observing the facts discussed and the literature presented, it is necessary that the librarian should observe his strengths and weaknesses through a critical self-assessment, with the purpose of reinforcing his potent ialities and attenuating his fragilities, always seeking perfection of his errands, for means of constant training. It was also noted the importance of improving the communication with which this professional interacts with the people who are related in their professional praxis, in a clear and appropriate way, creating a network of essential relationship to any professional in the contemporary world