Mayo amarillo
educational interventions to prevent traffic accidents in Campinas
Abstract
Traffic accidents are considered a public health issue in Brazil, with approximately 45000 annual deaths. Most of these tragedies result from inappropriate behaviors, such as speeding. In 2014, the Yellow May campaign was created to promote road safety, and the "Trauma Prevention" project joined forces with EMDEC (Municipal Development Company of Campinas) to support this cause in Campinas. The actions aimed to raise awareness among the population regarding traffic accidents, with the purpose of promoting the safety of drivers, motorcyclists, cyclists, and pedestrians.
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